Yes, it's true, Content is KING in the game of business.
It’s imperative that business owners are generating creative, on edge, engaging content that inspires and educates their audiences.
But wait...having creative KING content alone is not going to cut it. Content needs to be wrapped in a relevant and realistic strategy; and that strategy must stay in alignment with your mission, vision, brand, audience and goals.
Your content cannot show up looking and sounding like anyone else's, if it does, your content will do nothing for your business and your brand.
Before content can wear the KING crown, the following must be answered:
What are you going to share?
Where are you going to share your content?
Who are you sharing your content with?
Why are you going to share the content?
When are you going to share your content?
And, finally, what actions do you want your audience to take, after receiving your content?
In addition, your social media content strategy must not only get the buyer, it has to also:
Increase your visibility, to support business growth!
Enhance your connectibility, to support business growth!
Establish your audiences believability in you, to support business growth!
Position you as the one who can solve your audiences problems, to support business growth!
Position you as an industry expert, to support business growth!